An avatar is likely to get tuckered out during all night escapades of gaming. I have just the solution for you, Red Bull. Actually, Sony did it, not me. Red Bull is the first brand to have a presence in Home. Red Bull has a themed area, an island to be exact, that even has an aeroplane game. (It is a racing game for those that would like to know). Sony has long touted that Home would not only be a place were developers and publishers would be able to contact gamers, but other brands as well. Red Bull is the first to be unveiled. This just makes me wonder which brand will be next? Sony has stated that the brands working with Home will be announced some time in the future.