Written by Anthony 
SCEA announced its planned 2009 line-up which is full of blockbuster titles…
Via an official SCEA Press Release:
Building on Sony Computer Entertainment America’s (SCEA) record year of sales in 2008 and the industry’s strongest software line-up to date, which included the breakout hits Metal Gear Solid ®4: Guns of the Patriots, Resistance 2™ and the genre-defying LittleBigPlanet™, PlayStation® is staged yet again to deliver another year of unmatched software content.
Kicking off the new line up, Killzone®2 is set to launch on February 27, 2009 and promises to be the industry’s first major gaming hit for 2009 as well as a key driver for PlayStation®3 (PS3™) hardware sales. Killzone 2 is thethird installment of the popular PlayStation-exclusive franchise, and the first of the series to appear on PS3. Delivering a truly immersive experience only possible through PS3’s Blu-ray gaming potential, Killzone 2 is already generating wide-spread critical acclaim, earning an impressive Metacritic score of 92.
The game ushers in an unprecedented year of titles to hit the PlayStation platform throughout the year including the blockbuster exclusives Uncharted 2: Among Thieves™, inFamous, MAG™, Heavy Rain, God of War® III and MLB® 09 The Show™.
In anticipation of the Killzone 2 release, SCEA will also be launching a new television ad campaign this week in collaboration with Killzone 2 developer Guerrilla Games, Los Angeles based Zoic Studios and ad agency Deutsch LA. Coined the “Bullet” commercial, the new ad was rendered entirely in-engine via the incredible power of the Killzone 2 engine and PS3 technology to preserve the unique visual and epic gameplay experience.
“Every single frame of this commercial was directly rendered on a PS3 without the need for additional tweaking or touching up. We’re very proud that our game engine technology has reached the point where we don’t have to resort to software pre-rendering,” said Hermen Hulst, Managing Director. “In that regard it is a testament to our commitment to deliver on what we promise. What you see is what you get.”
SCEA will also be releasing a playable version of the ad, where users can control the camera view to explore the behind-the-scenes techniques used to create the ad. This version will also include a director’s commentary explaining the team’s efforts to develop a campaign that was true to the actual gaming experience. Additional information on Killzone 2 and PS3 can be found at http://us.playstation.com/.
For further details on the new Killzone 2 spot or the playable version, check out the PlayStation Blog post: http://blog.us.playstation.com/2009/02/19/helghast-in-hd-killzone-2-ads-hit-tv/.
