While the PSPgo and its removal of the UMD drive is considered a godsend to developers and consumers alike, European retail outlets aren’t the biggest fans of the PSPgo since they aren’t able to receive any profit from software sales for the device.
A solution to this dilemma would be wider support of PSN Cards (which aren’t even available in Europe) for retailers. Hopefully this problem is remedied before the launch of the PSP Go this Fall. With the bigger push on digital distribution, it’s more than likely that SCEE will roll out the European distribution of PSN cards in order to retain retail support.
[Source]
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