June NPD Numbers Revealed

The June 2009 NPD numbers have come in. For all those unaware, the NPD group monitors the United States video game sales of both hardware and software. So, without further ado, here are the numbers:



Hardware:

• PlayStation 2 – 152.7k
• PlayStation 3 – 164.7K
• PSP – 163.5K
• Xbox 360 – 240.6K
• Wii – 361.7K
• Nintendo DS – 766.5K

Software:

• PROTOTYPE (360) ACTIVISION BLIZZARD – 419.9K
• UFC 2009:UNDISPUTED (360) THQ  – 338.3K
• EA SPORTS ACTIVE BUNDLE (Wii) ELECTRONIC ARTS  – 289.1K
• TIGER WOODS PGA TOUR 10* (Wii) ELECTRONIC ARTS  – 272.4K
• WII FIT (Wii) NINTENDO OF AMERICA – 271.6K
• FIGHT NIGHT ROUND 4 (360)   ELECTRONIC ARTS – 260.8K
• FIGHT NIGHT ROUND 4 (PS3)   ELECTRONIC ARTS – 210.3K
• MARIO KART W/WHEEL (Wii) NINTENDO OF AMERICA – 202.1K
• RED FACTION: GUERRILLA (360) THQ – 199.4K
• INFAMOUS (PS3) SONY – 192.7K

(*includes CE, GOTY editions, bundles, etc. but not those bundled with hardware)

With these numbers in mind, here are the lifetime-to-date, year-to-date and year-over-year numbers for all of the systems.

Anita Frazier of the NPD Group talked about the video game industry for the month of June:

The video games industry realized a significant decline when compared to June 2008, the fourth consecutive month of year-over-year declines. The first half of the year has been tough largely due to comparisons against a stellar first half performance last year, but still, this level of decline is certainly going to cause some pain and reflection in the industry.

Because the question invariably arises, this month saw the greatest year-over-year monthly decline since September 2000 when the industry declined 41% .

Even with the industry down 12% year-to-date, with a strong back-half performance, full year sales could still be flat to slightly up to 2008’s record-breaking performance. Of course, that could be put further at risk if more highly anticipated titles move out of 2009 into 2010 or later.

Tiger Woods PGA Tour 2010 had a great debut at retail, nearly doubling the units sold in the first month at market of the previous best-two launches: PGA Tour ’05 and ’07, which sold 272K units each in their respective launch months . No doubt a combination of moving the release date of the game out of “Madden Month” into June where golf was heavily televised due to the U.S. Open as well as well-received new game features and attributes helped contribute to this success.

Prototype was the top selling title for the month, realizing roughly 600K units at retail across the two platforms. While this is solid performance for new IP, it’s a relatively modest sales figure for any game capturing the top spot for the month.

Of the various accessory types, Video Game Point and Subscription cards realized an increase of 67% in dollar sales in June ’09 as compared to last year.

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