PlayStation Network PLAY Announced, Includes Bonus Gifts, 20% of Pre-Orders

Sony Computer Entertainment of America (and Europe) has just announced the “first annual” PlayStation Network PLAY. It’s a new program that offers bonus gifts with every purchase, along with pre-order discounts of up to 20% off for PlayStation Plus subscribers.

PlayStation Network play is similar to Xbox LIVE’s Summer of Arcade promotion, where four downloadable titles are set for a staggered release over the coming weeks, and if you buy all four titles, you get PAYDAY: The Heist for free.

On top of the chance for a free game, for any of the games you pre-order, you’ll get a PS3 theme as a bonus gift. PlayStation Plus subscribers really get their dollar’s worth, as they get 20% off each of the titles.

The 2011 PlayStation Network PLAY lineup is:

August 23: Street Fighter III Third Strike Online Edition – This highly-anticipated action-fighting title from Capcom features 20 playable characters, HD graphics, more than 200 pieces of unlockable content, more than 100 trials and more than 100 challenges. When Street Fighter III Third Strike Online Edition is purchased through PLAY, purchasers will be able to unlock GILL, the self-proclaimed god, without having to beat the game with every character, as day-one DLC. Street Fighter III Third Strike Online Edition will be $14.99 and will be available for pre-order through August 18. The independent Entertainment Software Rating Board (ESRB) rates Street Fighter III Third Strike Online Edition “T” for “TEEN.”

August 30: The Baconing – The latest action-RPG title from Hothead Games features the popular hero, DeathSpank, in an attempt to defeat the Anti-Spank and his army of Cyborques before they cast an evil shadow over Spanktopia. Discover exciting new worlds and battle hordes of enemies as you search to unlock the secret within the Fires of Bacon. When The Baconing is purchased through PLAY, purchasers will receive an additional co-op character, Roesha – One Bad Mutha. The Baconing will be $14.99 and will be available for pre-order through August 25. The independent Entertainment Software Rating Board (ESRB) rates The Baconing “T” for “TEEN.”

September 6: BloodRayne: Betrayal™ – This 2D side-scrolling platformer from Majesco Entertainment features 15 bloodthirsty levels where Rayne attempts to infiltrate a treacherous castle, take out a fiendish horde and stop an evil vampire massacre. When BloodRayne: Betrayal is purchased through PLAY, purchasers will receive a BloodRayne: Betrayal virtual item for their PlayStation®Home avatar and an exclusive dynamic theme. BloodRayne: Betrayal will be $14.99 and will be available for pre-order through September 1. The independent Entertainment Software Rating Board (ESRB) rates BloodRayne: Betrayal “T” for “TEEN.”

September 13: Renegade Ops – This top-down, driving shooter from SEGA features a huge variety of vehicles, guns and endless enemies. The game features Sandbox-style missions, so there are many different ways to play. When Renegade Ops is purchased through PLAY, purchasers will receive a Vehicle & Character Pack with two new vehicles and special weapons. Renegade Ops will be $14.99 and will be available for pre-order through September 8. The independent Entertainment Software Rating Board (ESRB) rates Renegade Ops “RP” for “Rating Pending.”

Bonus Gift: PAYDAY: The Heist – This gritty, first-person shooter from Sony Online Entertainment lets players take on the role of a hardened career criminal executing intense, dynamic heists in constant pursuit of the next “big score.” A voucher code for PAYDAY: The Heist will be provided as a bonus gift to players, ages 18 and older, that purchased all four PLAY titles, for redemption when the game releases. The game can also be pre-ordered separately starting September 20, 2011. PAYDAY: The Heist will be $19.99. The independent Entertainment Software Rating Board (ESRB) rates PAYDAY: The Heist “RP” for “Rating Pending.”

Since this was announced as the “first annual” PlayStation Network PLAY, it would appear that this is going to be a yearly event around this time of year.

What do you think about this new promotion?

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