I hope you aren’t sick of Sega’s blue hedgehog, because 2013 is going to be a big year for Sonic, and not just in video games, but toys as well.
In an interview with Toys ‘n’ Playthings magazine, Sissel Henno, Sega’s European head of brand licensing, shared the company’s plan to push Sonic in a big way next year.
Over the next year there will be a big focus on the expansion of [Sonic licensed] toy distribution across Europe. Similarly, we will also be growing the apparel, publishing and stationary categories.
We will have several new digital titles launching as well as a new boxed game, so there will be plenty of opportunities to link marketing campaigns across games and merchandise.
So it looks like we’ll be getting a few digital titles staring the blue hedgehog and at least one larger ambitious release. Does this excite you or are you tired of Sonic and want something new from Sega? Let us know in the comments below.
