Take-Two Interactive’s CEO, Strauss Zelnick, has said that video game development is an expensive and risky business that requires significant investment in areas such as high quality human resources, marketing, and production. Speaking to Bloomberg TV, he said:
“It’s an expensive business, and the risk profile reflects that. Those very expensive production, marketing, overhead, in the case of sports titles, licensing, they do create a risk profile.”
Zelnick…
