EA’s core business model may involve building loyalty programs, expansion plans and integrating microtransactions into the vast majority of its products, but that doesn’t necessarily mean that the company intends to “nickel and dime” the consumer at every turn.
Tackling the hot-button topic head on during the UBS Global Technology Conference, EA CFO Blake Jorgensen was wary of consumer fatigue with in-game purchases, stating that it’s really…
