While Golden State Warriors star and current NBA MVP Stephen Curry might be wrecking havoc on the hardwood floor, it looks like he does some mean lip syncing, too.
In a press release, Activision unveiled the world premiere of Stephen Curry, NBA legend Shaquille O’Neal, and a bunch of Guitar Hero fans lip syncing Ed Sheeran’s “Sing,” with the video edited by Alan Chimenti, who was the editor of Katy Perry’s “Roar” among other songs.
The full press release can be seen below.
The results are in! Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. today unveiled the first crowd-sourced video generated for Guitar Hero Live through a user-driven contest that asked fans to submit clips of themselves lip-synching along to Ed Sheeran’s hit song “Sing” via the musical.ly mobile app. Based on musical.ly analytics, the contest generated more than 100,000 videos that have already collectively been watched more than 100 million times in ten days.
The music video featuring notable athletes and celebrities like basketball MVPStephen Curry, legendary basketball player Shaquille O’Neal, sports broadcaster Erin Andrews, and Vine star King Bach is now playable in GHTV, Guitar Hero Live’s online playable music video network.
Both Activision CMO of Publishing Tim Ellis and Jun Zhu co-CEO of musical.ly both provided blurbs saying how excited they are with the recent announcement.
Tim Ellis:From basketball MVP Stephen Curry to fans lip-synching with drones and dancing on hover boards, it’s been absolutely incredible to see the creative responses we got for the Guitar Hero TV Star contest. With GHTV, we can create unique playable music experiences, such as capturing footage from live concerts and transforming fan-submitted music videos into a playable experience. We couldn’t be happier with the response.
Jun Zhu: It’s extremely rewarding to see musical.ly users contribute to such an exciting and fun music video. We’re thankful to Activision and Guitar Hero for giving our users a chance to showcase their talents in the game. As a content platform, musical.ly is unique in its ability to encourage creativity and collaboration between users, artists, and brands, and we’re excited for future opportunities to showcase the creative potential of the musical.ly community.
You can check out our review of Guitar Hero Live right here and read up on why we gave it an 8.5/10.
