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Yooka-Laylee Dev Explains Reasoning Behind $40 Price Point

Taking a leaf from Ratchet & Clank‘s book, when Yooka-Laylee touches down in mid-April, Playtonic’s Kickstarter darling will be priced at $39.99 (£34.99/€39.99) in order to reach “as broad an audience as possible.” That price point applies to non-Kickstarter backers, too.

To explain the reasoning behind Playtonic’s decision, the studio’s Communications Director Andy Robinson sat down with We Write Things to discuss pricing, crowdfunding, and the…

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