A report by DFC Intelligence has revealed that the Games-as-a-Service (GaaS) business model has helped Activision and Electronic Arts grow their market value by a combined $79 billion since 2012.
In the last 6 years, EA’s market value has increased from $4 billion to $33 billion, and Activision’s market value has increased from $10 billion to more than $60 billion.
EA’s live service games include…
