loot box gambling

Most Gamers Associate Loot Boxes With Gambling, According to a New Study

A recent study undertaken by the University of British Columbia’s Centre for Gambling Research shows that most adult gamers believe there is indeed a link between in-game loot boxes and microtransactions. It’s certainly not enough to form legal action over, but it does give a fascinating insight into how loot boxes are perceived.

Taking place over two phases, 144 people from North America identified as…

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