nerd tax early adoption

The Nerd Tax: Merch ‘For Gamers’ and the Financial Sin of Early Adoption

Gamers are used to being slapped with the all-too-common upcharge for being an early adopter. Or, lately, buying into a fad based around the mythic consumer known as “gamer.” We’ve all fallen prey to the siren song of buying merchandise that is seemingly meant exclsuively for us, “The Gamers.” After all, it was only about fifteen years ago or so that the demographic of video…

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