EA Says it Has Not Signed Agreements to Implement TV-Style Ads in Games, and is ‘Not Something We’re Currently Looking At’

Last week, we reported on a company looking to implement TV and mobile-style advertisements into console games. TV ad tech company Simulmedia claimed that it had signed deals with EA and Hi-Rez Studios to bring the PlayerWON ad platform to more console games after a year of testing on Hi-Rez Studios’ own Smite. However, EA denies that it has signed any agreements…