Take-Two CEO Says The Company Is “Undermonetizing” Its Users

Speaking at the Cowen and Company 45th Annual Technology, Media & Telecom Conference today, Take-Two CEO Strauss Zelnick talked about, among other things, microtransactions and said that while microtransactions are important to the company, they aren’t trying to nickel-and-dime players.

You can’t give stuff away for free in perpetuity; there’s no business model in that. But we’re not trying to optimise the monetiziation of everything…

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