Sony Chinese games business, better known as China Hero Project, is set to be significantly strengthened as the company aims to expand its footprint in China. As reported by Reuters, Sony will invest one million yuan ($140,080) in each China-developed game that it incubates. This news follows reports that Microsoft is actively pursuing Chinese developers, and Reuters claims that Sony plans to go head-to-head with the Xbox maker in the country.
Sony Chinese games venture aiming for publishing deals
Previous China Hero Project games received financial and development support from Sony but weren’t published by the company. Reuters reports that going forward, Sony aims to support Chinese games via PlayStation Studios and is aiming to publish games, starting with Lost Soul Aside. So far, the company has supported 17 small-scale games alongside striking successful deals like Genshin Impact.
A previous report claimed that Microsoft regrets missing out on Genshin Impact and has felt a renewed sense of urgency when it comes to tapping into the Chinese market. The company is apparently looking for a rival to miHoYo’s game.
Tatsuo Eguchi, president of SIE Shanghai, has said that Sony wants to sell twice as many PS5s as it sold PS4s in China. China Hero Project will apparently help with that.
